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Building a Premium Local Newsletter: Insights from Geoff Sharpe of Lookout Media
Manage episode 460422122 series 3349366
محتوای ارائه شده توسط Monetize Media. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Monetize Media یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode, Kyle Scott talks to Geoff Sharpe, founder of Lookout Media, who brings a refreshing approach to local journalism by focusing on in-depth civics news rather than the typical lifestyle content that dominates many local newsletters. With publications in Ottawa and Vancouver, Sharp emphasizes the importance of quality journalism, which has allowed him to command premium subscriptions, with over 75% of his revenue coming from dedicated members.
This conversation delves into the challenges of monetizing local media, the significance of building trust through consistent and insightful reporting, and the potential for niche local newsletters to thrive. Sharp also shares insights on audience engagement and the balance between hard news and lighter content, stressing that a well-rounded approach can create a strong community connection. As the media landscape evolves, his strategies offer valuable lessons for anyone looking to build a sustainable local news brand.
Chapters
00:00 Intro
04:16 Challenges and Strategies in Local News Monetization
06:45 Local News Dynamics
12:13 Marketing Strategies for Local News
18:02 The Role of Opinion in Local Journalism
23:47 Business Model Insights and Revenue Streams
33:21 Challenges in Local Business Marketing
38:42 Niche Opportunities in Local Newsletters
44:22 Building Community Through Local Newsletters
50:08 Tools and Strategies for Success
Links
Follow Geoff on X (@Geoff_Sharpe)
Subscribe to the Monetize Media newsletter
Follow Kyle on X (@KyleScottL)
Kyle's brands
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