Online Reviews: Important Trends, Behaviors, & Platforms For Local SEO | Ep. 87 The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips For Clinic Owners & Wellness Providers podcast

Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy.

This episode goes over:

Where are patients / customers reading reviews
How often are consumers reading online reviews?
How many sites do consumers check reviews on?
What are the most important review factors
Do your reviews need to all be positive
Do you really need to reply to reviews
What star ratings do people actually expect to see
Does the number of reviews you have actually matter
AIs role in reviews
Can customers tell if reviews are fake
How customers write reviews
How to collect reviews
How to repurpose reviews

Episode webpage: https://propelyourcompany.com/online-reviews/

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