How AI is Changing the Marketing Game

The Sales Show with Maree Kirkpatrick

In this episode, MG discusses the evolving role of AI in business and the potential it holds for small businesses. We explore the importance of integrating AI into marketing and sales while maintaining authenticity. MG emphasizes the potential of AI to level the playing field for women in business and the critical balance between technology and genuine human connection.

We also look into practical applications of AI, such as streamlining operations through automation, and MG's personal journey into AI. Her story reveals the challenges and opportunities that AI presents, especially for women entrepreneurs juggling multiple roles.

From debunking AI myths to illustrating its nuances, this conversation offers valuable insights. The episode concludes with MG laying out steps for those new to AI, encouraging listeners to embrace this technology thoughtfully.

Key Takeaways

• AI is accessible and powerful if used authentically and thoughtfully.

• The combination of AI with marketing is essential for businesses to stay competitive.

• AI allows for greater efficiency in business operations, freeing up time for creativity.

• Concerns about AI’s impact on society are valid but manageable through informed use.

• Women need to engage with AI to diversify its development and application.

Related Resources and Links

• Biz Revolution Website

• MG's Marketing Agency

• Book Mentioned: "AI Business Strategy"

• Zapier Automation Tools

Connect with Marie:

Email: [e-mail]

Website: Mareekirkpatrick.com

Social Media: @MarieKirkpatrick

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