#187: Growth | Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert

B2B Marketing with Dave Gerhardt

In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals.

Dave and Sean cover:

• How to build alignment between sales, marketing, and ops
• Why early-stage companies must align operational complexity with their growth maturity
• How continuous planning helps marketing and ops teams stay agile as business challenges come up

Timestamps

• (00:00) - - Intro to Sean
• (06:58) - - Going From Founder Led Sales to Having A Professional GTM
• (09:39) - - How Ops Bridges Business Goals
• (13:29) - - How To Align Sales, Marketing, and Operations
• (17:38) - - Why You Need A Clear Marketing Strategy
• (20:04) - - How To Build A Partnership Between Marketing and Operations
• (26:28) - - Guidelines For Long Term vs Short Term Budgeting And Planning
• (32:22) - - Marketing's Role At The Bottom Of The Funnel
• (37:17) - - How To Get “Hand-raisers” For Your Product In The Customer Journey
• (41:09) - - Do Engaged Accounts Measure The Success Of Marketing?
• (42:59) - - Sean’s Podcast ROI
• (45:15) - - AI Use Cases In Ops
• (50:17) - - How To Hire A Good Ops Person
• (53:45) - - Closing Remarks

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