Rebranding a Legacy Company with Lisa Sten of Harrell Remodeling

Women at WIRC

Lisa Sten is CEO of the Palo Alto-based Harrell Remodeling. The iconic company is undergoing a rebrand, so Sten sits down with Pro Remodeler Managing Editor Caroline Broderick to give insight into the decision. "It is a namesake brand, but we're in many ways a different company, and in many ways, the same company," says Sten. Join Sten and hundreds of other women at the Women in Residential Construction Conference this October in San Diego: https://pbprwomen.com/2022/ Remodelers are also welcome to The Pinnacle Experience this September in Arizona: https://www.proremodelerpinnacle.com/ Find Us: https://www.harrell-remodeling.com/ https://www.proremodeler.com/ https://www.probuilder.com/