BARQAR Book Review - Impossible to Ignore - The Science of Memorable Content: Part 1

BARQAR Bites Podcast

In this episode of BARQAR Bites, host Brad Smith kicks off a multi-part series on Dr. Carmen Simon’s groundbreaking book, Impossible to Ignore: Creating Memorable Content to Influence Decisions. Brad explores the core concept that lies at the heart of the book: how memory drives decision-making.

Learn why most content is forgotten and discover how to create messages that capture attention, stick in people’s minds, and ultimately influence their choices. If you’ve ever struggled to make your content truly memorable, this episode will give you the science-backed strategies to ensure your message resonates and leads to action.