No More Gatekeeping: Why You Want to Give Away Your Best Tips

Good Content with Shannon McKinstrie

This is a topic I'm incredibly passionate about, but we haven't discussed much before – gatekeeping. Grab your notepad, because I'm going to share actionable tips on why revealing the full value in your content, without sending viewers to the captions, can boost both your engagement and business growth. I’m sharing real-life examples and proven hooks to help your audience find value immediately. No more holding back, let's create good content!

In this episode we’ll be covering:

• Why you want to avoid withholding valuable tips and secrets in your content.
• Using engaging hooks with examples of hooks going viral right now.
• Create content that is specific and detailed to attract your audience.
• Focus on serving your audience rather than gaining short-term likes.
• Ethical business practices with transparency and value.
• Reusing successful content by turning it into other forms such as carousels.

Links to the reels in this episode:

• Reel #1 - Sitting All Day
• Reel #2 - Harvest Bowl Recipe
• Reel #3 - In Case Your Mom Didn't Teach You
• Reel #4 - Flamingo Pose
• Reel #5 - Bra Hack

Other episodes you might have missed:

Episode 014: Why Creating Specific Content Leads to Higher Engagement

Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels

Episode 020: SEO Strategies to Optimize Your Instagram Content

Episode 024: Is Storytelling the Missing Piece in Your Content?

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