How To Reduce Your Prospective Clients’ Skepticism

Financial Advisor Marketing Podcast

Every industry is strife with skepticism. And this is particularly haunting for the financial advice business because hiring you goes against human nature.

Couple this with many financial advisors using an anti-persuasive sales process, and it’s no wonder finding high-quality clients feels impossible.

But there’s a secret to reduce your prospective clients’ skepticism, earn their trust, and help them defy their own human nature.

And in this episode, I reveal this secret so you can profit wildly from it.

Listen now.

Show highlights include:

• The simple, yet bulletproof method for reducing your prospects’ skepticism (and why this is even more important in the financial world than other industries) (4:29)
• Gary Halbert’s “lazy” marketing secret for getting your clients to pay you to tell you their most pressing fears (6:38)
• How to create an environment that reduces skepticism and speeds up the sales process (12:19)
• This psychological “glitch” of the human psyche explains why prospective clients are so skeptical to hire you (here’s how to “disarm” this glitch) (13:58)

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