Anne Baker – Redefining Marketing Land as a Mum and Industry Expert

The Land Pioneers Podcast

Our upcoming guest on the next episode is Anne Baker, a dynamic working mother and successful business owner. As the founder and director of Two Crowns Marketing, Anne exemplifies the balance between entrepreneurship and family life, bringing passion, resilience, and innovation to the world of marketing and communications. Her dedication to both her family and her clients makes her a relatable and inspiring figure in the industry.
With extensive experience across the marketing and communications landscape, Anne Baker has built an impressive portfolio of achievements. She holds an undergrad degree in Communications/Journalism from Edith Cowan University, a Master’s in Business (Marketing) from RMIT University and advanced credentials from Harvard Business School and, UNSW, reinforcing her expertise.

In 2014, after years of working with some of Australia’s largest developers, Anne decided to launch her own business, founding Two Crowns Marketing. Under her leadership as Director, the consultancy has grown into a top-tier firm known for delivering tailored marketing and communication solutions to property clients. Her ability to craft innovative marketing strategies has made Two Crowns a sought-after name in the industry.

Beyond her business success, Anne has demonstrated her leadership skills through board experience and serves as a mentor. She is also an annual awards judge for the Australian Marketing Institute, reflecting her commitment to elevating industry standards.

Adding to her impressive portfolio, Anne now serves as Marketing Director for the Heatherbrae 1854 restoration project, a role she balances with running a podcast under the same banner. Her continued dedication to marketing excellence, brand development, and community engagement places her at the forefront of the industry.
Key Insights from the Podcast

In this video, Anne takes us through her remarkable journey from corporate marketing roles to becoming a leading consultant and entrepreneur in the property development industry. With a master’s degree in business and further studies at Harvard Business School, Anne honed her expertise at companies like Colonial First State Group, Cbus Property, FKPR Corp, and Mirvac, managing national projects with resounding success. In 2014, she made the bold decision to launch her own firm, Two Crowns Marketing, which has since flourished under her leadership, providing bespoke marketing and strategic communication solutions for prominent property developers.

Anne also highlights her role in some of Australia’s most prestigious property projects, including her significant work with Mirvac on the award-winning Eastbourne project, a high-end development that set new benchmarks in the industry. She explains how a collaborative team effort, contributed to its success in a challenging post-GFC market. Her experience navigating these complex campaigns sharpened her skills and solidified her reputation as a marketing leader in the property sector.

Throughout the conversation, Anne candidly reflects on the challenges of balancing a demanding career with motherhood and building a successful business from scratch. Her journey is a testament to resilience, adaptability, and a passion for excellence in property marketing. Now, with over 10 years at the helm of her own company, Anne pushes boundaries while mentoring others and contributing to industry thought leadership as a judge for the Australian Marketing Institute awards.

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