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Ep. 13: The Role of DSPs in the Future of CTV Advertising
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Manage episode 439482938 series 3490185
In the latest episode of the Pub Way, our hosts Tina Iannacchino and Mike Villalobos engage in an insightful conversation with Keith Gooberman, CEO, and Co-Founder of Pontiac Intelligence. The episode primarily explores the rapidly evolving landscape of contextual advertising, especially within the realm of Connected TV. Keith elaborates on how integrating AI technology is transforming contextual advertising by parsing video content to deliver detailed, emotion-driven context. This shift is moving beyond generic web-based inventory categorizations to more nuanced, precise data, greatly enhancing the effectiveness of advertising on CTV platforms. During the episode, he underscores Demand Side Platforms (DSPs) need to adapt by focusing on private marketplace (PMP) deals, which can offer more effective data management without relying on cookies.
Keith and the Pontiac team will be hosting the 2024 Pontiac Summit in NYC on October 8th, bringing together industry leaders across the ecosystem for a day of engaging discussions and interactive networking.
Get your ticket at: https://pontiac.media/pontiac-summit-2024/ and use code PUBWAY for 40% off your ticket.
Key topics with timestamps:
00:00 Launch of Pontiac Intelligence: A DSP for Buying Ads
05:45 Privacy Trends Bolster Publisher Control in Advertising
08:11 Understanding SSP vs. DSP: Inventory Monetization vs. Ad Placement Optimization
12:38 Variability in Content Information Sharing Among Providers
15:17 Evolving Browser Privacy Standards and Targeting Future 17:26 Balancing Act: Marketing Benefits vs. Privacy Concerns
19:42 Navigating Complexities in Audience Targeting by Publisher
23:53 Enhancing Video Insights and Integration with AI
26:19 Enhancing Video Ad Bid Streams for Better Targeting
31:17 Lessons from Chaotic Warfare in the Middle Ages
33:48 Navigating Change: The Importance of Self-Betterment
Don't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.
18 قسمت
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 10, 2024 13:08 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 439482938 series 3490185
In the latest episode of the Pub Way, our hosts Tina Iannacchino and Mike Villalobos engage in an insightful conversation with Keith Gooberman, CEO, and Co-Founder of Pontiac Intelligence. The episode primarily explores the rapidly evolving landscape of contextual advertising, especially within the realm of Connected TV. Keith elaborates on how integrating AI technology is transforming contextual advertising by parsing video content to deliver detailed, emotion-driven context. This shift is moving beyond generic web-based inventory categorizations to more nuanced, precise data, greatly enhancing the effectiveness of advertising on CTV platforms. During the episode, he underscores Demand Side Platforms (DSPs) need to adapt by focusing on private marketplace (PMP) deals, which can offer more effective data management without relying on cookies.
Keith and the Pontiac team will be hosting the 2024 Pontiac Summit in NYC on October 8th, bringing together industry leaders across the ecosystem for a day of engaging discussions and interactive networking.
Get your ticket at: https://pontiac.media/pontiac-summit-2024/ and use code PUBWAY for 40% off your ticket.
Key topics with timestamps:
00:00 Launch of Pontiac Intelligence: A DSP for Buying Ads
05:45 Privacy Trends Bolster Publisher Control in Advertising
08:11 Understanding SSP vs. DSP: Inventory Monetization vs. Ad Placement Optimization
12:38 Variability in Content Information Sharing Among Providers
15:17 Evolving Browser Privacy Standards and Targeting Future 17:26 Balancing Act: Marketing Benefits vs. Privacy Concerns
19:42 Navigating Complexities in Audience Targeting by Publisher
23:53 Enhancing Video Insights and Integration with AI
26:19 Enhancing Video Ad Bid Streams for Better Targeting
31:17 Lessons from Chaotic Warfare in the Middle Ages
33:48 Navigating Change: The Importance of Self-Betterment
Don't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.
18 قسمت
همه قسمت ها
×1 Ep. 12: The Impact of Vertical Video on Consumer Behavior, with Nii A. Ahene, Chief Strategy Officer at Tinuiti 29:12
1 Ep. 10: Redefining Consumer Privacy and Premium Content, with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson 44:10
1 Ep. 4: How AI Is Changing Strategies to Enhance Our Yield Efficiencies And Outcomes with Robert Applegate, Tubi 29:13
1 Ep. 2: Building the Perfect Contextual Strategy with Brett Goverman, Penske Media Corporation 22:11
1 Ep. 1: Publisher Perspective: Audience Diversity with Justin Barton, Black Enterprise Magazine 30:37
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