The Most Misunderstood Terms in Marketing

Coffee With Cole: The Digital Writing Podcast

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The Most Misunderstood Terms in Marketing

In today’s episode, we demystify some of the most misunderstood business terms, including product-market fit, personal branding, and product-led growth. You'll learn why these concepts are often misconstrued and how to approach them from a fresh perspective that aligns with long-term success. Discover the importance of creating unique value rather than fitting into pre-existing markets, the true purpose of personal branding beyond just content creation, and the critical role of word-of-mouth in product growth. Whether you're a ghostwriter, email marketer, or digital writing professional, this video will equip you with the tools to confidently address client concerns, enhance your freelance writing business, and build lasting relationships.

(00:00) Intro
(00:10) Product Market Fit
(06:11) Personal Branding
(11:58) Product Led Growth
(20:23) Founder-led Marketing
(22:49) Unique Selling Proposition (USP)
(28:26) Minimum Viable Product (MVP)
(33:09) Customer Acquisition Cost (CAC)
(36:56) Life Time Value (LTV)
(39:26) Conclusion

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