From Swipes to Sales: How Flipkart's Video Commerce Is Rewriting the E-commerce Playbook

The Live eCommerce Podcast

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In this episode of the Live E-commerce Podcast, host Nicolas Bailliache and guest co-host Matt Hodlofski sit down with Neha Agrahari, Senior Director of Video Commerce at Flipkart. Neha provides fascinating insights into Flipkart's innovative approach to video commerce in India, discussing the company's mobile-first strategy, the launch of initiatives like Vibes and Live Shop Plus, and the unique challenges and opportunities in the Indian e-commerce market.

Key topics include:

1. Flipkart's journey from books to a horizontal e-commerce platform
2. The role of video commerce in customer retention
3. Differences between Indian and Western consumer behaviors
4. The importance of mobile platforms in India's digital landscape
5. Strategies for engaging Gen Z and female consumers
6. The future of AI and personalization in e-commerce
7. Challenges and solutions in managing customer reviews

Neha shares valuable perspectives on how Flipkart is shaping the future of video commerce for India's 1.4 billion potential online shoppers. This episode offers a unique glimpse into one of the world's fastest-growing e-commerce markets and the innovative strategies driving its evolution.

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Connect with Neha: https://www.linkedin.com/in/nehaagrahari/?originalSubdomain=in