#3 Hacking B2B Lead Generation & Sales With Joël Capt CEO & Founder At Peakora Fixing The Game Podcast By Luke podcast

محتوای ارائه شده توسط Luke Szkudlarek. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Luke Szkudlarek یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Fixing the Game Podcast by Luke «
#3 Hacking B2B lead generation & sales with Joël Capt CEO & Founder at Peakora

7M ago 48:02

اشتراک گذاری

MP3•خانه قسمت

I've known Joël Capt since his Beekeeper years, back then he contributed to our Growth Hacking Meetup in Zurich and even presented once. This was years ago, today he's the CEO of Peakora and we're talking about his experiences with lead generation for startups, focusing on universal frameworks how to generate first opportunities. These universal lessons are applicable to any business!

فصل ها

1. #3 Hacking B2B lead generation & sales with Joël Capt CEO & Founder at Peakora (00:00:00)

2. About Joël and Peakora (00:00:45)

3. Startup enablement methodology & startup mindset (00:03:04)

4. Tools and challenges of startups at different stages (00:05:52)

5. Lead generation and marketing channels (00:09:12)

6. Cost of advertising and hacking LinkedIn (00:10:36)

7. B2B lead generation outreach (00:12:23)

8. Investing in paid media (00:14:08)

9. Alternatives to big tech or paid ads (00:17:28)

10. Owned channels & Product-Led-Growth (00:18:55)

11. Are the PLG principles new? (00:22:02)

12. Measuring the impact of PLG (00:24:10)

13. PLG and budget and resource allocation (00:32:44)

14. Experimentation framework and challenging status quo (00:34:06)

15. OKR framework application for growth (00:38:17)

16. Attacking big tech players & competing globally (00:42:13)

25 قسمت

#Entrepreneur #Business #Luke Szkudlarek