Should You Start a Business Podcast? Answer These 5 Questions First

Podcasting in Professional Services

Podcasting seems like a crowded space, but it's really not. It’s a blue ocean opportunity. Especially for expertise-driven businesses who need to build trust with buyers, accelerate network growth, and create endless content. If you’re asking yourself, “should I start a podcast?” then you’re in the right place. This episode explores five critical questions that you need to answer before you launch a podcast for your business:
1. How would a podcast roll up to your business goals?
2. Why would your ideal clients listen?
3. How many podcasts are there in your niche?
4. Are you willing to commit to 12+ months?
5. What do you need to start a podcast?
Read the article here:
https://www.redcedarmarketing.com/blog/should-you-start-a-business-podcast

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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1. Introduction (00:00:00)

2. How does a podcast roll up to your business goals? (00:02:30)

3. Why would your target clients listen? (00:12:13)

4. How many podcasts are there in your niche? (00:15:27)

5. Are you willing to commit? (00:17:04)

6. What do you need to start a podcast? (00:19:26)