How PSG Successfully Used AI For Their Kit Launch (Marketing Examples)
Manage episode 427133198 series 3562174
محتوای ارائه شده توسط Andrew Davis and Chris Branch. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Andrew Davis and Chris Branch یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Paris Saint-Germain used AI for their kit launch when players were unavailable. They employed a combination of AI technologies, including LoRa models, mid-journey stable diffusion, and image upscaling tools. The AI-generated photos replicated players' likeness and kit details with high precision. This approach allowed for a compelling reveal without relying on the availability of players. However, the use of AI in this context raises questions about contracts and the future use of players' likeness. Footballers need to consider their future royalties and the frequency of AI image usage by clubs.
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