How To Master Customer Experience and Technology - With Marie Feliho

Black Rise

What if you could transform your business by mastering customer retention and leveraging cutting-edge technology? Our guest, Marie Feliho, Director of Customer Experience at Virgin Media O2, reveals how she navigated her journey from Benin to a thriving career in marketing and technology. We discuss the vital importance of knowing your best customers and how technology can revolutionise their experiences. Marie’s story is not just about professional success but also showcases the power of diversity in driving business growth and innovation.
Inspired by a fierce female character from an American TV series, Marie’s career journey is nothing short of captivating. From small-town Besançon to the bustling streets of Lyon and Paris, Marie’s transition to England marks a pivotal chapter filled with challenges and triumphs, including battles with discrimination during job interviews. She offers a unique perspective on cultural differences between France and England, shedding light on media representation and societal acceptance, and providing a broader context on racial and ethnic barriers.
We also explore crucial strategies for aligning departmental goals to create a seamless customer experience. Marie emphasises breaking down organisational silos and unifying data insights across departments to enhance customer journeys. We dive into the critical need for adaptability in this fast-paced industry, illustrated by BlackBerry’s downfall. Packed with actionable insights, this episode is a treasure trove of advice on data literacy in marketing, securing budgets, and running low-cost experiments to drive transformative change in your business. Join us for an episode brimming with valuable lessons and inspiring stories!

Experience Business Differently
Black Rise is not just a podcast but an extension of our Business platform. We are on a mission to bridge the gap between businesses and the immense potential of Black talent. We provide a dynamic platform where businesses and individuals can connect, collaborate, and prosper with Black professionals, entrepreneurs, and black-owned companies. We strive to showcase the value, creativity, and innovation that Black talent brings to the table, fostering partnerships that drive economic growth, diversity, and mutual success.
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فصل ها

1. Understanding Customer Marketing and Technology (00:00:00)

2. Career Journey in Advertising and Marketing (00:14:12)

3. Aligning Departments for Customer-Centric Innovation (00:29:17)

4. Data Literacy and Career Success (00:41:55)