EP093: Building a Sellable Law Firm: Brooke Lively – Author of “Exit on Top”

Ten Golden Rules Internet Marketing for Law Firms Podcast

Today guest Brooke Lively and I were able to have a live interview at the PILMMA conference in New Orleans. Brooke is the author of the book "Exit on Top," and she shares valuable insights on preparing law firms for sale or successful exit strategies. Brooke, a fractional CFO and EOS implementer, highlights the importance of building a law firm that can thrive independently of its owner. Through real-life examples and expert advice, listeners will gain a deeper understanding of creating a law firm that is attractive to buyers, maximizes profits, and runs efficiently. Brooke brought her knowledge and expertise to her father and brother's law firm, ultimately leading them to fall in love with the law firm again, not selling it as initially planned.

Tune in to learn about the key principles of business preparation and how to position your law firm for a successful future.

Key Topics

• 02:56 A look at Brooke’s book "Exit on Top" and the importance of preparing law firms for sale.
• 04:33 The importance of firms not depending on owner's name or image.
• 05:45 The purpose of delegating tasks to build a sustainable business model.
• 08:35 Discussing non-attorney ownership of law firms and preparing for baby boomer retirement.
• 11:33 Valuable insights on transferring ownership of a successful business without triggering tax events.
• 13:20 The importance of starting conversations with CPA and other professionals to prepare for a smooth transition.
• 14:39 A dive into EOS (Entrepreneurial Operating System) and its implementation in their digital marketing agency.
• 15:50 Brooke highlights the importance of technology, particularly Excel and Power BI, for personal productivity in their company and managing multiple sources of data and visualizing it for easy consumption.

Resources Mentioned

**Books**

• Exit on Top" by Brooke Lively https://www.amazon.com/Exit-Top-Right-Person-Price-ebook/dp/B0CXC2YCDM

**App**

• Microsoft Power BI https://www.microsoft.com/en-us/power-platform/products/power-bi

**Websites**

• Cathcap.com - https://cathcap.com/ - Brooke Lively's website

**Blogs/Websites**

• Attorney at Work - https://www.attorneyatwork.com/
• The Points Guy - https://thepointsguy.com/

About Brooke Lively:

Brooke Lively is the CEO and founder of Cathedral Capital, a team of CFOs and profitability strategists who help entrepreneurs turn their businesses into profitable companies. She and her team work with Hall of Famers, INC 5000 businesses, CEOs, and Entrepreneurial Small Business Owners.

With expertise in growth management, creative problem solving and profitability strategy, Brooke has been named one of the ‘Top 25 Women to Watch,’ ‘Fort Worth’s 2016 CFO of the Year’ and is a highly regarded international speaker and author. Brooke has been featured in international media including CNBC, Forbes, Fort Worth Business Journal, Diversity Journal, and Attorney at Work.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

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