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How to Ensure Your Brand's Longevity with Carolyn Walker | Marketing Expedition Podcast
Manage episode 408127078 series 1954021
Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.
00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:16 Carolyn’s Bio
01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies
07:28 - 08:10 Welcome to the show, Carolyn!
08:11 - 12:11 Carolyn’s Career Path
12:12 - 13:14 Working with Top Brands
13:15 - 19:00 Brand Building vs. Performance Marketing
19:01 - 22:16 The Importance of Brand Recognition
22:17 - 23:02 Successful Brand Campaigns
23:03 - 28:28 Client’s Case Study
28:29 - 34:59 A Unique Campaign turns Viral
35:00 - 40:32 McAfee’s Branded Podcast “Hackable?”
40:33 - 42:10 The Importance of Educating Customers
42:11 - 47:15 Memorable Marketing Projects
47:16 - 50:04 Resources and Learning
50:05 - 55:42 Involvement with the 4As and Industry Conferences
55:43 - 56:24 Visit: Response Marketing - https://response.agency
56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
56:57 – 57:40 Join The Marketing Expedition Community today!
#Branding #BrandBuilding #PerformanceMarketing #EmailMarketing #MarketingStrategies #Podcasting #DigitalMarketing #CorporateBranding #BusinessGrowth #CaseStudy #B2BMarketing #Storytelling
Hosted on Acast. See acast.com/privacy for more information.
229 قسمت
How to Ensure Your Brand's Longevity with Carolyn Walker | Marketing Expedition Podcast
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Manage episode 408127078 series 1954021
Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.
00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:16 Carolyn’s Bio
01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies
07:28 - 08:10 Welcome to the show, Carolyn!
08:11 - 12:11 Carolyn’s Career Path
12:12 - 13:14 Working with Top Brands
13:15 - 19:00 Brand Building vs. Performance Marketing
19:01 - 22:16 The Importance of Brand Recognition
22:17 - 23:02 Successful Brand Campaigns
23:03 - 28:28 Client’s Case Study
28:29 - 34:59 A Unique Campaign turns Viral
35:00 - 40:32 McAfee’s Branded Podcast “Hackable?”
40:33 - 42:10 The Importance of Educating Customers
42:11 - 47:15 Memorable Marketing Projects
47:16 - 50:04 Resources and Learning
50:05 - 55:42 Involvement with the 4As and Industry Conferences
55:43 - 56:24 Visit: Response Marketing - https://response.agency
56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
56:57 – 57:40 Join The Marketing Expedition Community today!
#Branding #BrandBuilding #PerformanceMarketing #EmailMarketing #MarketingStrategies #Podcasting #DigitalMarketing #CorporateBranding #BusinessGrowth #CaseStudy #B2BMarketing #Storytelling
Hosted on Acast. See acast.com/privacy for more information.
229 قسمت
همه قسمت ها
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1 Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast 57:35
1 Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast 1:00:32
1 Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast 48:08
1 Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast 1:09:29
1 Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast 1:02:44
1 Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast 39:47
1 Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast 1:01:23
1 Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast 56:16
1 How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast 40:15
1 Turning Your Experiences into Stories that Teach, Lead, and Inspire with Mark Carpenter | Marketing Expedition Podcast 45:11
1 Mastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition Podcast 43:51
1 Implementing Data-Driven Decision-Making in Your Digital Marketing with Max Gomez Montejo | Marketing Expedition Podcast 49:10
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