Ep 537: Why Agencies Suck Part 2 - How To Work With Your Agency with Jordan West

Secrets To Scaling Your Ecommerce Brand

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Get insights on building productive, peer-to-peer relationships with agencies, and practical strategies for achieving positive outcomes.

In this episode, Jordan West discusses the ins and outs of working with an agency. He delves into the importance of effective communication, setting clear expectations, and avoiding toxic behaviors that can hinder the agency-client relationship. Drawing from personal experiences, Jordan emphasizes the need for self-reflection and accountability in fostering successful partnerships with agencies.

Listen and learn in this episode!

Key takeaways from this episode:

• Overcommunicate and don't assume that the agency knows everything about your business.
• Provide specific goals and expectations instead of talking in generalities.
• Take responsibility for the agency-client relationship and look for areas of improvement within the brand if there have been issues with multiple agencies.
• Avoid bringing emotions and inflammatory language into the relationship with the agency.
• Recognize the need for personal and business development to become more effective in working with agencies.
• Utilize tools such as EOS (Entrepreneurial Operating System) to evaluate the agency fit and core values alignment.

Recommended Tools/App:

EOS (Entrepreneurial Operating System):

https://www.eosworldwide.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend