Social Media Files Episode 5 - What is Meta and the Metaverse and Why Should You Care

The Social Media Files

Chances are, you’ve probably been hearing the word, “meta” a lot lately, especially if you use Facebook, but what is it and how can marketers use it? In this episode, which originally aired on 11/11/22, the team takes you through the terminology and the practical applications of the Metaverse.

View the video at https://youtu.be/SN84velbzG4

Important Social Media Announcements

1. Facebook News - New Pages Experience are Not Going Away
2. TikTok News - November is Native American Heritage month. #NativeTikTok & “StemDrop” - a new evolution in global music collaboration
3. Creator News - Facebook offers stars for Reels & Instagram adds profile songs

Social Media Trends and Viral Nonsense

1. Google search trends this week include weather updates, Veterans Day, Wakanda Forever and Student Loan Forgiveness
2. #SaluteToService #RemembranceDay #LestWeForget #hedidit (pokemon) #quantum #Pappu
3. Movement in Iran using trending #mahasaamini - example of how to pivot when you get your message wrong
4. tiktok now, #veteransday, #blackfriday, #christmasgiftideas

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