Dan Heath, Best-Selling Author, Shares Lessons from ‘Made To Stick’ and Explores the Deeper Meaning of Everyday Jobs

Crazy Good Turns

Dan and his brother Chip are the authors of several best-selling business books, including one that was highly influential for Frank Blake during his time as CEO of The Home Depot. Dan joins Frank to talk about the legacy of his first big book, "Made to Stick," and his new passion project, a podcast interviewing real people working real jobs that they love.

We’ll discuss:

• The surprising story of how ‘Made to Stick’ came to be
• What Dan and Chip do to avoid sibling rivalry and work so well together as co-authors
• Dan’s approach to identifying whether an idea is good or bad
• What strikes fear into his heart as a writer
• Dan’s new labor of love, the What It’s Like to Be podcast

You can check out Dan’s new podcast at https://www.whatitsliketobe.com/