Loyalty Series Part 2: Personalized Web3 Experiences

Marketing Meets Web3 by Step3

Prepare for a deep dive into the future of marketing where we talk about how Web3 is shaping the industry. We've got insights from Drew Beechler, the CEO and co-founder at Holder, and Nick Casares who paint a picture of a world where tokenisation is changing the game and customer data is more valuable than ever before. We'll also discuss how businesses are turning away from the traditional cookie model and embracing a customer-centric approach where marketers can access precise, personalised data owned by the customer.
Ever wonder what the world of marketing would look like if the power dynamics were to shift and consumers gain control over their data? Well, we've got answers for you. We're exploring how Web3 is empowering customers with the ability to selectively share their profiles and activity history with marketers. With the advent of technologies like zero knowledge proofs, we're entering an era where transparency, trust, and data control become central to the business-customer relationship.
Hold on, we're not done yet. We still have to talk about the implications of GDPR and CCPA and how wallet addresses can now be treated like PII data. We'll discuss how blockchain data is offering a record of analysis that consumers can use, the benefits of data aggregator companies, and how big names like Starbucks and Mastercard have leveraged this data. From digital loyalty programs and Web3 collectibles to the challenges and future of Web3 marketing, we've got it all lined up for you. So, tune in and get ready for a whirlwind tour of the marketing future.
Listen to the whole series here

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

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1. Loyalty Series Part 2: Personalized Web3 Experiences (00:00:00)

2. Web 3 and Loyalty Marketing Benefits (00:00:06)

3. Web 3 Analytics and Customer Data (00:13:05)

4. Trust and Control in Web3 Data (00:18:58)

5. Privacy and Data Analytics in Web 3 (00:23:16)

6. Digital Loyalty Programs and Web3 Collectibles (00:31:29)

7. Web3 Marketing Challenges and Future Opportunities (00:39:32)