It's time to embrace Pre-Orders with Daniel Parekh-Hill, Flare

eCommerce MasterPlan

Daniel Parekh-Hill is the Co-Founder & CEO of Flare, where they’re on a mission to create more profit and less waste for eCommerce businesses.

In this episode, we discuss:

• The motivation behind Flare
• Current strategies for overstock problems
• The case of preorders
• The benefits of Flare
• Alps & Meters case study

[00:59] Merchandising, overstocks, and surprising customer behavior.

[04:00] Building a better future by connecting businesses and customers.

[07:57] Customer data: better than what they say. Solution: customer preorders.

[10:12] Scaling SKUs drives sales, cash flow, cost.

[14:28] Alps and Meters: Managing seasonal stock effectively.

[16:57] Flexible ordering: capture demand, sell current stock.

[21:06] Teams use Notion and Slack software.

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