UP329 The Big Idea: 2023 Cannes Lions for Sport Review

Unofficial Partner Podcast

The Big Idea is our series on creativity in sports marketing with regular co-host Simon Moore, award winning Consulting Creative Director.
Our guest is David Proudlock, Chief Strategy Officer at Crispin Porter Bogusky London.
The Cannes Lions International Festival of Creativity is home to the world's most prestigious advertising awards.
The blurb says that Cannes celebrates 'creativity, effectiveness and innovation in the global advertising, marketing and communication industries'.
An award in the sport category has become much sought after by sports marketing agencies and their clients.
But what sort of work is getting rewarded with a gong, and what does that mean for the relationship between sport and the creative industry today.
The full list of awarded work is available here.
The creative referenced in this podcast includes:
Grand Prix
DREAMCASTER MICHELOB ULTRA

PEDIDOSYA WORLD CUP DELIVERY

Gold
SHOUT, TELEFONICA
LEA KIMBERLY CLARK
THE FORGOTTEN TEAM MEO
Silver
Nike FC Presents the Footballverse
AIRTEL 175 REPLAYED
THE EXILED TEAM BRAHMA BEER
ADIDAS X SPEEDPORTAL RICK & MORTY
SECOND OPPORTUNITY LEAGUE CORONA
LAS DIABLILLAS MAJOR LEAGUE BASEBALL
BLACK COACHES TELEFÓNICA
We also mention this Orange Women's World Cup ad, which is not a Cannes winner but is getting a bit of traction recently.
This week’s episode is brought to you by our friends at the Institute of Sports Humanities (ISH) and Loughborough Univers

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