با برنامه Player FM !
What is Marketing Intelligence?
Manage episode 364790905 series 2824610
Is Marketing Intelligence all about snooping on your competitors?
Absolutely not.
Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar.
Ultimately, it's about turning your raw stockpile of data into improved experiences for your customer and better growth for your business.
In this episode we catch up with Supermetrics CMO, Gabrielle Stafford, to discuss everything you need to know about Marketing Intelligence.
79 قسمت
Manage episode 364790905 series 2824610
Is Marketing Intelligence all about snooping on your competitors?
Absolutely not.
Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar.
Ultimately, it's about turning your raw stockpile of data into improved experiences for your customer and better growth for your business.
In this episode we catch up with Supermetrics CMO, Gabrielle Stafford, to discuss everything you need to know about Marketing Intelligence.
79 قسمت
सभी एपिसोड
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.