Google Analytics 4 for PPC: Step-by-step setup process, tips, tricks, & features | PPC Town Hall 75

PPC Town Hall

Watch the video episode here: https://www.youtube.com/watch?v=gBoPtazUBGs

It’s crunch time — the June 30 deadline for the Universal Analytics to Google Analytics 4 migration is quickly approaching. But we’re here to help you make this migration (if you haven’t already) successful and hopefully relieve the fear surrounding it. In this episode of PPC Town Hall, Navah Hopkins spoke to Brie Anderson and Timothy Jensen to talk about all things GA4: from setting up the account to getting the most out of the reporting and measurement features of GA4 plus a lot more. Tune in to learn: - GA4 features for PPC marketers - Attribution modeling on GA4 - A step-by-step walkthrough of GA4 account setup Our speakers: - Brie Anderson, BEAST Analytics - Timothy Jensen, M&T Bank Follow Brie on LinkedIn: https://www.linkedin.com/in/brieeanderson/ Follow Brie on Twitter: https://twitter.com/brie_e_anderson Check out Brie's course on GA4 here: https://www.beastanalyticsco.com/ Follow Tim on LinkedIn: https://www.linkedin.com/in/timothyjjensen/ Follow Tim on Twitter: https://twitter.com/timothyjjensen Check out Tim's GA4 resources on Search Engine Land: https://searchengineland.com/event-tracking-google-analytics-4-395023 , https://searchengineland.com/how-to-set-up-google-analytics-4-using-google-tag-manager-374584 Follow Rowenna Fielding on Twitter: https://twitter.com/MissIG_Geek Check out her website: https://missinfogeek.net/ Follow Navah Hopkins on LinkedIn: https://www.linkedin.com/in/navahhopkins Follow Navah Hopkins on Twitter: https://twitter.com/navahf ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleanalytics4 #optmyzr #adtech #digitalmarketing