Going Faster Is Not Enough; Add Innovation to Outperform

MIT CISR

Stephanie Woerner reads MIT CISR's April 2023 research briefing, which she co-authored with Peter Weill and Jan Brecht. See the text version and related content at https://cisr.mit.edu/publication/2023_0401_SpeedandInnovation_WeillBrechtWoerner. Achieving speed in its own in business doesn’t differentiate much. In this briefing, we identify four drivers of the combination of speed and innovation and discuss how it contributes to top performance. We describe how companies achieve this combination with a mix of enabling technologies and management mechanisms. Finally, we illustrate this approach with a case study of Mercedes-Benz that demonstrates how the company achieves resilience via combined speed and innovation.