Episode 036: How CPA Firms Can Provide REAL Value To Their Business Clients with Nathan Lind

The CPA Marketing Genius Podcast

[00:01 - 01:31] Opening Segment

• Salim Omar, CPA introduces Nathan Lind to the show!
• How he exited his first company in 2016 which was an e-commerce technology to a shopping cart platform

[01:32 – 08:52] The Buyer’s Appetite Remains Strong Despite Recession

• Website Closers has over a hundred companies for sale at any given point in time with 525 million worth of businesses for sale on their marketplace
• The number one mistake entrepreneurs make when selling their business is having complicated or sloppy or unprofessionally prepared financial statements
• The two biggest mistakes when selling a business:
• Waiting too long
• Not understanding what your company’s worth

[08:53 – 21:34] How CPA Partners Can Increase A Business’ Value

• The best time to sell is when the business is growing, stable track record of at least two years, and profit/revenue increasing
• Buyers don’t have the risk appetite to turn around declining businesses
• Plateauing businesses still have a market value
• Increase value by focusing on growing profit and reducing risk for the buyer

[18:36 - 21:43] Closing Segment

• Nathan Lind shares with the listeners that cash flow is the value of a business in the lower middle market, and declining profit during the M&A process can pause or kill the deal
• Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!
• Final Words

Connect with Nathan Lind on his:

Website: Website Closers

YouTube: Nathan Lind

LinkedIn: Nathan Lind

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If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com

Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.

Tweetable Quotes

“The number one biggest mistake my clients make is they have complicated or sloppy or unprofessionally prepared financial statements from financial documents. If they're doing it themselves or if they just you know, cut corners and have a very minimal income statement very vague chart of accounts with categories. That's my biggest challenge.” - Nathan Lin

"The best time to sell is when things are going great." - Nathan Lind

"CPAs, they're a trusted source. They're probably the first advisor person that the business owner's going to talk to when they're thinking about selling their business." – Salim Omar, CPA