Bidding On Branded Keywords: What Happens When You Turn Them Off?

The PPC Den: Amazon PPC Advertising Mastery

In this episode, Michael and Abe Chomali of XP Strategy PPC Management, discuss the effects of bidding on branded keywords and what happens if you turn it off. They will explore the potential impact on the overall performance and how it can affect the visibility of your products. They will also discuss the different tactics you can use to ensure your campaigns run smoothly even after turning off your branded keywords.

So, join us on this fun journey, explore all things branded keywords, and get ready to bid on them like a pro!

We’ll see you in The PPC Den!

🦡 Highlights
00:00 Overview: Branded Traffic in your PPC Campaign

01:00 Intro

02:11 Small talks with Abe Chomali

05:13 Bidding in my own name

08:18 Abe’s Experiment: Investing in a Client’s branded keywords

09:01 Protecting brand while ignoring the competition

14:20 Reducing brand traffic spend

17:05 Impact of branded traffic on sales

26:22 Shallow Keyword Depth

31:52 Branded and Non-branded reporting

34:06 Balancing branded spend and performance

36:02 Factors to consider in branded traffic

37:44 Interviewing Abe Chomali

If you like what you hear, leave us a video review!

🦡 Resources & Links

-- How Ad Badger Manages Amazon Keyword Bidding

-- The Basics of Doing Keyword Research for Amazon PPC Campaigns

-- How Do I Fix Low-Impression, Low-Click Keywords in Amazon PPC?

-- How Many Keywords Should You Have Per Amazon Ad Group?

-- How to Optimize Keywords with 0 Sales in Amazon PPC

-- Keyword Cannibalization in Amazon PPC

-- How One Keyword Can Apply To Multiple Products

🦡

• Get our content library with a checklist that covers every nook and cranny of Amazon Marketing.
• Subscribe to our newsletter.
• Look through all our show notes.
• Book a call to discuss Amazon PPC strategy.

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali of XP Strategy PPC Management

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto