aniccast #5 - GA4 - Getting started with Google Analytics 4 with Ed Truman

#aniccast - Marketing Podcast

In this episode of Anicca Digital's #aniccast, Ann Stanley (Founder & CEO of Anicca Digital), talks with Ed Truman (Head of Analytics and CRO) about getting started with Google Analytics 4, or more commonly called GA4.
Ed will be bringing you up to date with current status of GA4, highlighting the key GA4 reports you need for your day job, as well as mistakes to avoid. Ed and Ann then discuss some of the key aspects of using this new platform.
You need to understand the main differences between GA4 and Universal Analytics, as GA3 will be retired by July 2023! So, are you ready?
They also discuss the benefits of using Looker Studio (previously Data Studio) and why we recommedn using 3rd party connectors and server-side tracking to get the best out of your data.

The full webinar on this topic can be viewed at:
https://anicca.co.uk/resources-webinars/register-now-getting-the-most-out-of-ga4-reporting-friday-3rd-february-900am-1000am/
Find Out More From Anicca Digital
Why not learn more from the digital marketing experts at Anicca Digital, by joining us every Friday morning between 9:00 - 10:00 am (GMT); where you can watch our free weekly webinar, on all aspects of digital marketing - https://anicca.co.uk/resources-webinars/
or contact the team via [e-mail]