Building Direct Mail Campaigns

Let's Talk Real Estate Investing with Sharon Vornholt

Direct mail marketing is not an exact science, but there are some tried and true tips and best practices for building direct mail campaigns that consistently get results. In this episode, I want to focus on two things. How to build a tight, niche-specific list, and the actual direct mail campaigns. I also have some additional resources below.

This is the second part of this marketing series. You can find the link to part one below.

Show Notes

Here is a sample of what you can expect in this episode:

[00:01 - 07:09] Opening Segment

• Consistency and monthly mailings are key to success

• 81% of deals come at or beyond the fifth mailing

• The components of any direct mail campaign

• List, mail piece, message, and campaign

[07:10 - 14:01] Creating a Winning Direct Mail Campaign

• Tips for timing, messaging & targeting absentee owners

• Why postcards have a slight advantage over letters

• Messages should be personalized and address a specific property

• Focus on offering a unique solution that stands out from the competition

[14:02 - 22:06] Closing Segment

• Pick one niche when creating a list

• How to create a list of out-of-state absentee owners

• Money is in the follow-up

Resources Mentioned in this Show:

Part1 of this series: A Proven Way to Generate Leads for Your REI Business

FREE Absentee Owner Letter: Just Click Here.

Key Quotes:

“Direct mail is a long game. It's a long game. That you're playing that will bring you back rewards for many years to come.” - Sharon Vornholt

“The money is in the follow-up. More than 80% of your deals will come at or beyond the fifth mailing” - Sharon Vornholt

WANT TO LEARN MORE?

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Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

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