66 - Fabio Embalo on increasing Black owned businesses in search engine result pages (SERPs)

Azeem Digital Asks - The All-Round Digital Marketing Podcast

The podcast is BACK! In this episode, aptly timed during Black History Month in the UK - the fantastic Fabio Embalo, CEO of Viaduct Generation joins me to discuss the lack of Black owned businesses in Google (and other search engine) results.

(As a reminder, you can also WATCH the podcast on YouTube, or on Spotify Video too)

We discuss:

- How he discovered there was a lack of Black owned businesses in the SERPs?

- Why he thinks the number is so low?

- What the biggest barriers are for Black owned businesses to hit the search engine result pages?

- How can people/allies support the growth of this?

- Where can Black owned businesses start with their SEO journey?

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Fabio's Twitter: https://twitter.com/FabioVG7

Viaduct Generation Twitter: https://twitter.com/Viaduct_Gen