My Boss Won't Like It, Or Understand

Mastering Video Content Marketing

The internal approval process for any video project can be challenging for even the most experienced marketing and communications experts.

Fear of what others may think of the creative and potentially challenging work you have created (either with your agency or production partner or perhaps even with your internal video team) can often cause doubts that can sidetrack or outright destroy a project before it has even had a chance to be seen by its intended audience.

In today's episode of mastering video marketing from APV, Daniel Clarke - Executive Producer at APV Clubhouse is going to give you some advice on trusting your instinct and respecting that your boss probably trusts it too.