Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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محتوای ارائه شده توسط BombBomb. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط BombBomb یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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209. Making Marketing More Memorable with Sara Varni
Manage episode 334168563 series 3253424
محتوای ارائه شده توسط BombBomb. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط BombBomb یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
It would be different to receive a marketing email asking you to respond with a “1” for more information on a topic. The campaign most likely wouldn’t have the ROI a brand would be looking for.
For SMS marketing, that’s exactly what’s happening… and it’s working. Texting is the latest marketing funnel focused on personalization and data gathering. Its capabilities in getting target audiences to interact is changing the game for brands and marketers.
Hear our conversation with Sara Varni, CMO at Attentive:
Why SMS texting is the personal and meaningful approach to marketing
How marketing is a long game; not short
Why building a digital persona is so important to marketing
What roadblocks are in place for successful digital marketing
More information about Sara Varni and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/saravarnibright/
Company Website: https://www.attentivemobile.com/
Other Relevant Links: Sameer Dholakia on LinkedIn; Glossier
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
…
continue reading
For SMS marketing, that’s exactly what’s happening… and it’s working. Texting is the latest marketing funnel focused on personalization and data gathering. Its capabilities in getting target audiences to interact is changing the game for brands and marketers.
Hear our conversation with Sara Varni, CMO at Attentive:
Why SMS texting is the personal and meaningful approach to marketing
How marketing is a long game; not short
Why building a digital persona is so important to marketing
What roadblocks are in place for successful digital marketing
More information about Sara Varni and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/saravarnibright/
Company Website: https://www.attentivemobile.com/
Other Relevant Links: Sameer Dholakia on LinkedIn; Glossier
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
272 قسمت
Manage episode 334168563 series 3253424
محتوای ارائه شده توسط BombBomb. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط BombBomb یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
It would be different to receive a marketing email asking you to respond with a “1” for more information on a topic. The campaign most likely wouldn’t have the ROI a brand would be looking for.
For SMS marketing, that’s exactly what’s happening… and it’s working. Texting is the latest marketing funnel focused on personalization and data gathering. Its capabilities in getting target audiences to interact is changing the game for brands and marketers.
Hear our conversation with Sara Varni, CMO at Attentive:
Why SMS texting is the personal and meaningful approach to marketing
How marketing is a long game; not short
Why building a digital persona is so important to marketing
What roadblocks are in place for successful digital marketing
More information about Sara Varni and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/saravarnibright/
Company Website: https://www.attentivemobile.com/
Other Relevant Links: Sameer Dholakia on LinkedIn; Glossier
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
…
continue reading
For SMS marketing, that’s exactly what’s happening… and it’s working. Texting is the latest marketing funnel focused on personalization and data gathering. Its capabilities in getting target audiences to interact is changing the game for brands and marketers.
Hear our conversation with Sara Varni, CMO at Attentive:
Why SMS texting is the personal and meaningful approach to marketing
How marketing is a long game; not short
Why building a digital persona is so important to marketing
What roadblocks are in place for successful digital marketing
More information about Sara Varni and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/saravarnibright/
Company Website: https://www.attentivemobile.com/
Other Relevant Links: Sameer Dholakia on LinkedIn; Glossier
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
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