Shazina Masud – Creativity in Solving Large Scale Social Problems

Creative Flow: Thinkers and Change Agents

Our twentieth episode of the Creative Flow: Thinkers and Change Agents Podcast Series features Shazina Masud, Chief Executive Officer at the Aman Foundation and Sindh Integrated Emergency and Health Services. She is a graduate of the Master's Program at the International Center for Studies in Creativity, SUNY Buffalo State. In her current role, she leads an organization of 700 people to provide state-of-the-art ambulance and emergency services in Karachi, Pakistan, offering advanced emergency care for people who previously had no access. She has worked worldwide and applied creative problem-solving in a range of commercial and social sector organizations.

Shazi is passionate about using deliberate creativity in nonprofits and the social sector. She describes using the Kotter 8-Step Change Leadership Model to successfully restructure the manpower and finances of her organization. In her telehealth call center, her volume of calls went from 3000 per month to 1000 calls per day. She increased the impact and effectiveness of this service by rethinking what was missing and ensuring the organization was dealing with the most critical issues of patients' health.

Don't miss this inspiring discussion of how to use creative problem solving to deal with social issues such as hunger, nutrition, healthcare, and education, by focusing on the people and defining the problem correctly. She generously shares fascinating stories and leadership insights from her vast experience working with government, partners, and international aid organizations. Shazi is leading the way to increasing the effectiveness of money spent in nonprofits by educating everyone in her organization about creativity and finding new ways to arrive at a solution.