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محتوای ارائه شده توسط Whisper and Mutter. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Whisper and Mutter یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Navigating the UX Research Job Market Strategically and Ethnographic Sociology 101 (ft. Babz Jewell)
Manage episode 311262603 series 2902877
محتوای ارائه شده توسط Whisper and Mutter. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Whisper and Mutter یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode, Imani speaks with Babz Jewell. Babz talks about ethnographic sociology in the context of conducting UX research. She also gives practical and creative advice for navigating the UX researcher job market.
58 قسمت
Navigating the UX Research Job Market Strategically and Ethnographic Sociology 101 (ft. Babz Jewell)
Manage episode 311262603 series 2902877
محتوای ارائه شده توسط Whisper and Mutter. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Whisper and Mutter یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode, Imani speaks with Babz Jewell. Babz talks about ethnographic sociology in the context of conducting UX research. She also gives practical and creative advice for navigating the UX researcher job market.
58 قسمت
همه قسمت ها
×Thanks for supporting The Yzzi Research Podcast! Season four was the final season of the podcast and I hope that you enjoyed listening. This podcast was produced by my production company, Whisper and Mutter. I am also producing and releasing another podcast unrelated to UX research, but you may like it if you’re interested in reading, thinking, the human experience, and fresh perspectives on a book you’ve likely heard of. Stay subscribed to The Yzzi Research Podcast and I’ll share the trailer for this upcoming podcast. It’ll be a while, think like one or two years, but you’ll hear it first. Thank you again for all your support, messages, reviews, and feedback over the past few years. I appreciate you!…
Janice Chan is the Director of Shift and Scaffold. In the past, she’s been a User Experience Consultant and project manager. Her mission in life is “to increase agency and reduce frustration through clarity, connection, access, and usability.” In this episode, Janice discusses her experience working with coworkers in different locations and in different functions.…
Janelle Ward led UX/user research at digital product companies, both as a founding lead and as a manager upskilling and growing existing research teams. She discusses being a UX research manager.
Marcos Moldes is a qualitative UX Researcher who is a former academic now working at Pinterest. In this episode, Marcos discusses research panels.
Lindsey Brinkworth is a user experience researcher with a design background. Currently, she is a Senior Researcher at Magic+Might. She also enjoys helping other researchers with their research portfolios In this episode, Lindsey discusses perfecting the research portfolio.
Andréa Stella is a UX researcher and former academic. In the past, she’s been a professor and worked as a UX researcher at Sony Music Entertainment. In this episode she talks about her career path.
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The Yzzi Research Podcast
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Michele Ronsen founded Curiosity Tank where she provides research and career support. She is a user researcher, designer, coach, and educator with over 5,000 hours of adult design and user research teaching expertise in academic institutions and 20+ years of corporate training, workshops, design, and research for Fortune 500s and start-ups. In this episode, Michele discusses building confidence and career pathing for researchers.…
Nia Jarrett is a UX Research contractor who is a former teacher and communications professional. In this episode, Nia discusses her path to UX research.
Chloe Markley is a UX Research Director at EchoUser, a UX Research & Design firm. In the past, she’s been a research leader at Ipsos, Gfk, athenahealth, and Oracle. In this episode, Chloe discusses recruiting high quality people for research.
Karen Eisenhauer is a qualitative UX Researcher with a background in linguistics and teaching now working for herself. In this episode, Karen discusses tagging qualitative data.
Stephanie Marsh is a UX Research Operations Lead who has worked at companies including HSBC and the United Kingdom government. In this episode, Stephanie discusses evaluating UX research impact.
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The Yzzi Research Podcast
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Season Four of The Yzzi Research Podcast is premiering on February 26, 2024. This season, you’ll hear about: Being a UX research manager Evaluating the impact of UX research Tagging qualitative data and much more! This will be the very last season of the podcast, so tune in!
Thanks for supporting The Yzzi Research Podcast. The final episode of season three was my conversation with Nicole Wallace about NDA-protected research. The Yzzi Research Podcast will be back for season four either at the end of 2023 or at the beginning of 2024.
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The Yzzi Research Podcast
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1 Presenting NDA-Protected Work On Your Resume and Portfolio (ft. Nicole Wallace) 1:09:54
1:09:54
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دوست داشته شد1:09:54
Nicole Wallace is a research leader who works at SMART Technologies and has worked with the Albertan government. In this episode, Nicole discusses getting hired as a UX researcher. Visit https://www.yzziresearch.com/podcast for show notes.
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The Yzzi Research Podcast
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Mandi Hall is a UX researcher who works at Microsoft. In this episode, Mandi discusses doing ambidextrous research (not research about using both hands equally well). Visit https://www.yzziresearch.com/podcast for show notes.
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