#1 - Jeff Johnson of The Arrivals NYC (English)

The Untold Stories of Starting a Creative Business

Paul and Jeroen sit down with Jeff Johnson, co-founder and Creative Director of The Arrivals, a New York City based outerwear fashion label that launched in 2014. The Arrivals sells direct-to-consumer online, specializing in beautifully crafted coats and jackets. Jeff is an architect originally and decided to give up his profession to persue a new endeavor. He founded The Arrivals with his partner and investor Kal Vepuri. We talk to Jeff in Brooklyn about starting a fashion label without any fashion experience whatsoever. About building a brand and the importance of telling stories that consumers can identify with.