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محتوای ارائه شده توسط Mike O'Toole and PJA Radio. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Mike O'Toole and PJA Radio یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Peloton and the Fitness Experience That Won’t Quit

38:41
 
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Manage episode 309039713 series 3025804
محتوای ارائه شده توسط Mike O'Toole and PJA Radio. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Mike O'Toole and PJA Radio یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Peloton is becoming one of the hottest brands in fitness, and it all starts with an extraordinary experience. Stripped down, the company sells you a cycle in your home and spinning classes delivered through the internet. But it adds up to something new and different: an addictive fitness regimen that almost no one who starts wants to stop. In this episode of The Unconventionals, we talk to founder Tom Cortese to find out how Peloton got there. The company stitched together several business models—talent management, logistics, software, hardware, internet content—to deliver an experience that makes you “want to want to work out.” Peloton has also figured out how to engage their “crazies”—their most loyal customers—to spread the word and grow the business. There is a tribal, family element that gathers around each Peloton instructor, to the point where many fans have opened Facebook groups for their favorite coaches and many coaches have their own clothing lines. You’ll hear the customer perspective directly from PJA’s own Jeff Porzio. He’ll help us understand how the company has earned a Net Promoter Score of 91—we can’t find another company that comes close.

  continue reading

38 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 309039713 series 3025804
محتوای ارائه شده توسط Mike O'Toole and PJA Radio. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Mike O'Toole and PJA Radio یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Peloton is becoming one of the hottest brands in fitness, and it all starts with an extraordinary experience. Stripped down, the company sells you a cycle in your home and spinning classes delivered through the internet. But it adds up to something new and different: an addictive fitness regimen that almost no one who starts wants to stop. In this episode of The Unconventionals, we talk to founder Tom Cortese to find out how Peloton got there. The company stitched together several business models—talent management, logistics, software, hardware, internet content—to deliver an experience that makes you “want to want to work out.” Peloton has also figured out how to engage their “crazies”—their most loyal customers—to spread the word and grow the business. There is a tribal, family element that gathers around each Peloton instructor, to the point where many fans have opened Facebook groups for their favorite coaches and many coaches have their own clothing lines. You’ll hear the customer perspective directly from PJA’s own Jeff Porzio. He’ll help us understand how the company has earned a Net Promoter Score of 91—we can’t find another company that comes close.

  continue reading

38 قسمت

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