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Highlight: Larry Scott - Pac-12
Manage episode 302408726 series 2838788
محتوای ارائه شده توسط Julie Angell and AJ Maestas. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Julie Angell and AJ Maestas یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Former Pac-12 Commissioner - Larry Scott - on the success of the conference's media deal, and what he would have done differently regarding the launch of the Pac-12 Network.
The Tier 1 media deal he negotiated increased annual revenue 3x from the prior deal, and also introduced a new structure that shared revenue equally between schools.
The Pac-12 Network project was not originally launched with profit in mind, but rather focused on exposure. The recruiting advantage of that exposure directly impacted the Pac-12's success across multiple sports, especially women's basketball.
Listen to the full interview with AJ Maestas here:
https://podcasts.apple.com/us/podcast/larry-scott-pac-12/id1544529117?i=1000530266825
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