Episode 6: "Sell Trust, Not Decorating" with Traci Miller with Color3 Embroidery

Success Stories with Marshall Atkinson

One thing that contract apparel decorators sell most is Trust, with a capital “T”. Sure, you can focus on the embroidery, screenprinting, heat transfer or other methods of embellishing a garment, but seasoned contract professionals know that sales for them are not transactional. Everything is about the relationship.

To that point, on this episode of the Success Stories podcast, we’ll be discussing the wholesale side of apparel decorating with seasoned veteran Traci Miller with Color3 Embroidery in Warren, Ohio. She’s been in the industry for over 25 years and knows how to make business relationships work.