Episode 25 • Sight and Sound • Pin-Up • London 2012 Olympics

The magCulture Podcast

Jeremy Leslie is joined by two guests for this episode; one is a long-established indie publisher, the other a design director known for her branding work. Both have plenty to share about magazine-making. First, Pentagram partner (and film director)Marina Willer joins Jeremy at the magCulture Shop. She’s just redesigned film magazine Sight and Sound. First published in 1932, the redesign is a major revamp of the longstanding title; Marina discusses her brand-orientated approach to the project. They also take a quick look at a couple of new arrivals at the Shop. The second guest joins Jeremy from New York via Zoom; Felix Burrichter founded architectural magazine Pin-Up 15 years ago, and looks back over those years as well as introducing the anniversary elements of the current special 30th issue. The back issue this time is actually a series, the daily magazines produced for the London 2012 Olympic games. As this year’s Tokyo Olympics continue, Jeremy and Marina reminisce about the 2012 games and review its controversial visual identity and how it was applied to the magazines. Big thanks to our friends at Park Communications for their support of the Podcast.