#12 How to create a world-class product

Growth Show

Lennart completed his B.A. at the design college, the Hochschule für Gestaltung in Schwäbisch Gmünd in product design, and passed his bachelor's thesis with a 1.0. During his studies, he also worked in design studios in Ulm, Hamburg, and Chicago as he studied Interior Design at the Ohio State University in the US. Directly after graduating in spring 2015, Lennart founded a design agency (THINKS Design GmbH) together with his Co-Founder Florian Goecke and shortly afterward them two founded a sports brand (STRYVE GmbH). While the agency also offers design as a service the agency now also develops products for the company's own sports brand. From anti-vandal lights for public spaces, advertising campaigns and user interface design to lifestyle and sports products, THINKS is always dedicated to new customers and projects. The style is mostly timeless, minimal with high demands on aesthetics, function, and attention to detail. THINKS already won the iF and Red Dot Design Award in 2017, 2018 and 2019. STRYVE GmbH has partners all over the world. Its products are now available in 24 countries (as of December 2018) and with several thousand shops worldwide.

In this episode, we will talk with Lennart about the beginning of this entrepreneurial journey and about creating a world-class product. Lennart also shares the exciting story how a TV show helped him boost sales to an incredible amount of orders.