Unearthing Brand Truths—An Interview With Heather Ditch

Building Expert Brands

This week on BBB:
Native's impressively eloquent Heather Ditch joins me to talk about brand truths. We talk about:

• Beginning from a point of truth,
• The dangers of ignoring the truth,
• Addressing difficult truths,
• The value in being a smaller business,
• The promises we should make in advance of parties,
• How you can unearth your own truth,
• How to road-test the robustness of your own truth,

And lots more!

Show notes:
Michael Johnson—Branding In Five And A Half Steps

Where to find us:
Heather's Twitter
Heather's Sheffield Creative Guild profile
Tony's website
Learn about branding with The Brand Digest