44. Helen Graney, Weber Shandwick | Is LinkedIn vital for leaders?
Manage episode 424359554 series 3348430
In this episode of Your Digital Reputation, host Roger Christie explores whether LinkedIn is a vital tool for modern leaders with guest Helen Graney, CEO of Weber Shandwick and Jack Morton in Australia. They discuss the benefits of leading from the front on LinkedIn, how to balance sales efforts and community building, why LinkedIn is so powerful for emerging leaders in particular, and why leaders should embrace the discomfort - and challenge - that comes from stepping up online.
[00:00:55] Storytelling as a Leadership Skill.
[00:05:11] LinkedIn as community-building platform.
[00:10:32] Importance of harnessing your personal values.
[00:19:27] Forming connection and trust through storytelling.
[00:20:41] Celebrating team achievements.
[00:26:36] The evolution of leadership skills and who thrives today.
[00:28:25] Getting comfortable with being uncomfortable on LinkedIn.
[00:32:34] The power of LinkedIn - for established and emerging leaders.
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Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.
For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders
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CONNECT WITH ROGER CHRISTIE
Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie
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