"We don't want to be a retailer. We want to be a brand." - Where We Buy #239

Where We Buy: Retail Real Estate with James Cook

A growing list of brands see the value in having brick-and-mortar stores, but not in running the stores themselves. Rebecca Fitts, AVP Real Estate at Leap, explains how the Leap platform operates physical stores for brands. She talks about the new cities where Leap is expanding and the efficiencies that they achieve through the clustering of stores on high streets and in malls.

James Cook is the director of retail research in the Americas for JLL.

This episode was recorded live at the ICSC New York conference.

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