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The 25-year overnight success of Oatly, with co-founder Bjorn Oste
Manage episode 344755974 series 3407377
محتوای ارائه شده توسط Wharton Alumnae Founders & Funders Association and Wharton Alumnae. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Wharton Alumnae Founders & Funders Association and Wharton Alumnae یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Bjorn Oste the co-founder of Oatly, the popular brand of oat milk, discusses his 25 year "overnight success." The first patent related to oatmilk was filed in 1994. Bjorn and his brother cataloged the genome of 2800 varieties of oats in Sweden. They shared their creation with the head of the Swedish dairy association—who spit it out. The brothers had no choice but to commercialize it themselves. Bjorn discusses the unique health benefits of oats and their importance as a global food source. It's great to be reminded of all the work and years of science that goes into your favorite coffee condiment.
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