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محتوای ارائه شده توسط Sam Gupta. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Sam Gupta یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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WBSP160: Grow Your Business by Optimizing Customer Journey, a Live Interview w/ a Panel of Experts

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Manage episode 303473377 series 2839167
محتوای ارائه شده توسط Sam Gupta. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Sam Gupta یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

While building your e-commerce site, you might be tempted to go for the cheapest option. But for your e-commerce initiatives to work, you need to perform a deeper analysis of customer journeys to provide them the experience they expect. This study requires you to go deeper than the five WHYs and to utilize methods such as management by walking around. Also, optimizing customer journeys is an ongoing process, which doesn't end with identification.

In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss customer journey mapping. We covered many grounds in this episode, including how companies can start on the customer journey and why performing as-is and to-be analysis is vital to identify customer journeys and behaviors. Finally, we discussed several other concepts related to customer journeys, such as touchpoints, cohort analysis, the importance of user research, and design thinking.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

  continue reading

572 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 303473377 series 2839167
محتوای ارائه شده توسط Sam Gupta. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Sam Gupta یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

While building your e-commerce site, you might be tempted to go for the cheapest option. But for your e-commerce initiatives to work, you need to perform a deeper analysis of customer journeys to provide them the experience they expect. This study requires you to go deeper than the five WHYs and to utilize methods such as management by walking around. Also, optimizing customer journeys is an ongoing process, which doesn't end with identification.

In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss customer journey mapping. We covered many grounds in this episode, including how companies can start on the customer journey and why performing as-is and to-be analysis is vital to identify customer journeys and behaviors. Finally, we discussed several other concepts related to customer journeys, such as touchpoints, cohort analysis, the importance of user research, and design thinking.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

  continue reading

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