Vino Vero - Part 1: From Winemaker to Wine Bar

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What happens when a Colorado-raised winemaker with years of California vineyard experience opens a wine bar in Vero Beach? You get Vino Vero – a warm, inviting space where wine knowledge meets genuine community connection.
Dana welcomes us into her charming wine shop, lined with sparkling bottles, thoughtful decor touches, and a unique central bar counter that transforms strangers into friends. The intentional layout creates what her regulars describe as "hanging out in someone's kitchen" – an atmosphere where conversation flows as freely as the wine.
Her journey from brewing-influenced beginnings to professional winemaking across California and Oregon gives her a distinctive perspective on the wine industry. Rather than intimidating customers with industry jargon, Dana translates her in-depth knowledge into accessible guidance, helping visitors discover unexpected favorites by simply asking about the flavors they enjoy. When she pours a chilled red or describes a Maltapulciano d'Abruzzo, you're not just getting a drink – you're getting an education wrapped in poetry.
The path to owning Vino Vero wasn't without challenges. After taking over in 2023, Dana faced the tough realities of small business ownership. But instead of retreating when things got difficult, she chose to "sink her teeth in" and reshape the business according to her vision. The result is a space where wine becomes the medium for human connection, where Jaws the Corgi greets visitors at the door, and where Dana finds her greatest reward in seeing customers return after discovering something new. Whether you're a wine aficionado or a complete novice, stop by Vino Vero to experience wine as it should be – unpretentious, educational, and above all, fun.

Presented by Killer Bee Marketing
Helping local businesses in Vero Beach connect with their neighbors.

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فصل ها

1. Welcome to Vino Vero (00:00:00)

2. Dana's Background and Wine Journey (00:02:52)

3. From Wine Production to Wine Bar (00:07:02)

4. Taking Over the Business (00:12:04)

5. Finding Joy in Customer Connections (00:15:16)