Terry's Book Club (From the AOP Archives)

Under the Influence with Terry O'Reilly

This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career.

By the way, a few of those books aren’t even about advertising. In fact, one is a book about science, and another is about theatre actors.

But each one contains incredible wisdom that can be applied directly to the world of advertising and marketing.

And everyday life.

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