Episode #492: 4 Ways to Create More Magnetic Marketing This Holiday Season

Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands

Make this your highest revenue holiday season ever!

It may only be September - but the holidays are almost here.

And for Jewelers - this is our busiest time of the year.

Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry.

In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book.

The rundown:

• [0:00] Latest News and Announcements

• [1:25] Introduction: Become a magnetic marketer who draws your ideal clients in

• [3:24] Understanding a Jewelry customer’s desire and why you need to connect with them on a personal level

• [08:06] Setting your brand apart from your competitors - listing features is not enough and what you should mention instead

• [9:52] What you might find out when you go deeper than your ideal client and that could CHANGE EVERYTHING

• [14:19] Transform your gemstones into timeless memories and unforgettable experiences

• [20:58] Different customers reside on different social platforms - where to go to find the customers you want

• [22:09] Take advantage of the different stages of holiday shopping by prepping your offers and collections to match each stage

• [25:28] Conclusion: Putting it all together
  

Here are the resources mentioned in the show:

Magnetic Marketing Masterclass

Laying the Foundation

VIP Upgrade

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